Sportswear is fashion with a function. Each garment produced has a purpose and is unique for each sport, activity or discipline. Every competitive advantage is the difference between victory and defeat and in manufacturing supply chains, brands must evolve. New digital production processes must be adopted by sportswear manufacturers to meet the challenges ahead and technologies now exist connecting the complete manufacturing process and product development from design to finished garment. Exhibitors at Sportswear Pro 2020 can take the opportunity to showcase their integrated on-demand solutions live.
PERFORMANCE MATERIALS AT SPORTSWEAR PRO
Sportswear is designed and manufactured for purpose and performance. Materials are selected on their comfort and fit to the sport or activity, ranging from high performance, wicking and UV protection to protection and movement. Materials are also essential to the sustainability and circular economy principles of sportswear. Sportswear Pro 2020 will showcase a selection of the latest innovations in natural, synthetic and recycled performance materials.
"Increasing the speed of the supply chain and production process is to be at the cutting edge of new fashion trends."
Textiles Intelligence; World Textile and Apparel Trade and Production Trends In The EU; November 2018
Analysts at Transparency Market Research believe that smart textiles in sports and activewear will grow at a rate of 33% between 2015 and 2023. The wearable technology and smart textiles industry is estimated to reach a total value of over US$130 billion by 2025. Embedded technology and connected materials track elite performance while simultaneously monitoring health and well-being.
The integration of conductive materials and technologies such as printed electronics, nanotechnologies and graphene will be showcased in the SPORTSWEARABLES zone at Sportswear Pro 2020.
Apparel production in Europe is rising. According to Eurostat, production by the EU textile industry rose by 2.7% in 2017. The EU textile and clothing sector exported US$48 billion worth of products in 2017 making the EU the second largest exporter in the world behind China. Madrid is well positioned as a location with great access from across Europe and North Africa with neighbouring countries such as Portugal, Morocco and Tunisia all benefiting from future near-shoring of textile and apparel manufacturing for the European sportswear market. Spain itself is the 2nd largest Extra-EU exporter of clothes and the northern region of Portugal is the top employer in textiles and fashion among all EU regions.