Digital printing is the technology disrupting the Custom Sportswear and Team Apparel markets
*Let's explore the trends (mass customization, e-commerce, automation') and technologies (inkjet, dye-sublimation, web application') driving the Custom Sportswear market.
*Let's examine the point of views of the personas: teams, printers, brands, designers, storefront owners' What are they shopping for? What is key to their decision making?
Sebastien Hanssens, VP Marketing, Operations & IT, Caldera