Mike Horsten

Mike Horsten

Managing Director, ZEMT Consultancy

Mike Horsten is the MD of ZEMT Consultancy.  He and his team support Business Development, Channel Marketing and Management support in Europe, Middle East & Africa.  


Based in Lelystad, The Netherlands, he started ZEMT Consultancy because of the need of knowledge transfer in the industry. 

As a subject matter expert in digital print, he has been able to realize change management for corporate leaders around the world with their strategic and decision making processes. Consulting, strategic advising and supporting international sales teams are just few of the strengths.


Mike has over 35 years of profound business management experience in the digital print (paper and textiles), finishing, workflow and RIP software, travel (aviation) and industrial/commercial industries. 


Prior to this role, Mike worked as the Business Manager for HP’s Large Format Graphics Production Division responsible for the HP Latex and HP Stitch product lines in EMEA. Mike joined HP from Mimaki Europe B.V. in 2017, where he held various executive positions including General Manager Marketing EMEA.

Mike was at the forefront of creating a better and greener world for the production of Textiles, helping in the development of dye sublimation technologies for digital printing of textile and wining Sustainability and Corporate Social Responsibility awards in 2002-03.


Mike studied Mass Communications at Emerson College in Boston.